https://sfadigital.blog.gov.uk/2014/12/23/using-cartoons-to-bring-user-research-to-life/

Using cartoons to bring user research to life

Cartoons are a great way to help your colleagues identify with your users, and you don’t have to be an artist to make them work.

I recently wrote a post on this topic for the GDS User Researchers blog.

User Research cartoon - hannah
User research cartoon - Hannah

Like many user researchers, I’ve spent years experimenting with different ways of helping stakeholders engage with what I do. My user journeys generally take the form of process maps, but no matter how visual I tried to make them, I still wasn’t getting the point across.

Have a look at the post to find out why cartoons are so effective, and how to create your own.

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