Cartoons are a great way to help your colleagues identify with your users, and you don’t have to be an artist to make them work.
I recently wrote a post on this topic for the GDS User Researchers blog.
Like many user researchers, I’ve spent years experimenting with different ways of helping stakeholders engage with what I do. My user journeys generally take the form of process maps, but no matter how visual I tried to make them, I still wasn’t getting the point across.
Have a look at the post to find out why cartoons are so effective, and how to create your own.