https://sfadigital.blog.gov.uk/2019/04/12/employers-how-to-get-your-apprenticeship-vacancy-on-a-service-with-2-6-million-users/

Employers: How to recruit your apprentices using the ‘Find an apprenticeship’ service

 

Recruit an apprentice allows both levy paying employers and training providers to advertise on Find an apprenticeship (FAA).

We are members of the vacancy services team and user research team at the apprenticeship service.  We are responsible for ensuring this service is of a high quality and that it responds to our users’ needs.

To date, FAA has received 57 million visits and 2.6 million citizens have created an account. User research tells us that citizens value FAA for apprenticeships above other recruitment sites. They consider the vacancies on FAA to be of a higher quality and now more than 6 million candidate applications have been submitted.

In October 2018 levy paying employers were able to advertise their own apprenticeship vacancies using their apprenticeship service account, giving them increased control over their recruitment activities.

The service is designed to be easy for employers who can then in turn, focus on the end user need. The end user in this case are citizens, who apply for apprenticeships advertised on the service. The service will only be truly effective if employers and citizens alike find the service easy to use. To ensure we are providing what citizens need, we conducted extensive user research. We found citizens were more likely to apply for an apprenticeship if the following information was included:

  • Employment location
  • Training, on and off the job
  • Day to day duties for the job
  • Apprenticeship level
  • Certificate gained at the end of the apprenticeship
  • Prospects after they complete their apprenticeship

The average time spent by citizens looking at a vacancy, is 1 minute 56 seconds, therefore we would advise employers to tailor their apprenticeship vacancies to ensure the key information above is available.

For more information on how levy paying employers can advertise their own apprenticeship vacancies watch our recorded webinar on our YouTube playlist ‘Using the apprenticeship service’.

 

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